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Graduate Stories – “Maybe one day I will be running my own festival or something..”

"Maybe one day I will be running my own festival or something…"


From a young age, Fiona’s initial interests revolved around fashion and live events. Her first real taste for working in events came whilst attending college. Alongside studying for a BTEC in Art & Design (Fashion Marketing), Fiona worked for a local PR company. This gave her the opportunity to work at high-profile events such as London Fashion Week and other smaller shows.

After enjoying her time at college, Fiona decided to pursue a career in the live events industry. She began a search for higher education courses with a focus on live events. This lead to her finding Backstage Academy’s Live Events Production course.

“This course was really cool because I got a little taste of everything. I knew in the long run that I wanted to work in event management. So by gaining experience in lots of different areas, even if I wasn’t a ‘pro’, I knew it would be beneficial to my overall career path.”

Fiona continued, “A major factor that attracted me to Backstage was the awesome LS-Live Studio at Production Park. We got the opportunity to study on-site and work on real-life productions.”

As with many Backstage Academy students, Fiona managed to gain a vast amount of work experience in the 3 years she was studying here. Some of her favourite work included:

  • Event and Production Assistant at Ibiza Rocks, 2015
  • Artist Liaison for the first-ever BBC Music Awards
  • Event Management Support at Outlook and Dimensions Festival in Croatia

“The work placements I managed to get were great experiences and were really good learning curves for me.”

“At Outlook Festival, I was given lots of responsibility. I was chucked in the deep end a little bit but it was one of those moments in my life where I thought, yeah this is it, this is what I want to do!

Upon completing her studies at Backstage Academy, Fiona became a Project Co-ordinator at Production Park in May 2015. On a day-to-day basis, Fiona’s role required her to liaise with clients, manage budgets, source suppliers and organise logistics of projects, amongst other things.

In her role, she started working on jobs for group company Perry Scenic Creative, with clients such as Mark Ronson, Dynamo, Knife Party and Snoopy & Charlie Brown: The Peanut Movie. More recently Fiona has worked on some huge projects, including Tomorrowland, Production Futures and London Design Biennale.

“My favourite project was The Crow for Knife Party. It was a really awesome set and I attended the party at Brixton Academy. The deadline was really tight, but the end product was a real credit to the whole PerryScenic team!”

“Production Futures was fun too. It was challenging, but it was really rewarding to see the finished event running smoothly and to plan.”

Fiona has managed to gain a wealth of experience during and after her time at Backstage Academy. Due to her hard work and dedication, she has managed to secure a new role as a Venue Manager at Relentless No.5. (a venue in Central London owned by Relentless Energy Drink). Here she’ll be managing various brand activation events within UK Hip Hop & Grime and Street Culture.

“Ultimately, this is the route I want to go down. A role where events meets marketing. Maybe one day I will be running my own festival or something…”

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